Shenzhen Banana Design's "Lucky Forever Tea" Wins Bronze

A Modern Take on Tradition: Award-Winning Tea Packaging Design

Tea culture is steeped in history, yet it faces the challenge of appealing to a younger, on-the-go generation. Shenzhen Banana Design Co. Ltd has risen to the occasion with their "Lucky Forever Tea" packaging, which has recently earned a Bronze A' Design Award. The design team, led by Creative Directors Yang Qianfu and Lin Xupan, along with Design Director Lin Songcai and Planning Director Xu Zhanli, has successfully merged the convenience of modern life with the rich tapestry of traditional symbolism.

The packaging itself is a marvel of design, featuring a pull-out form constructed from paper and adorned with hot stamped illustrations. These illustrations are not merely decorative; they are imbued with auspicious meanings, drawing from traditional cultural elements such as cranes, magpies, lanterns, and ingots. Each element has been carefully chosen to convey blessings and hopes for a prosperous future, resonating deeply with the product's name, "Lucky Forever."

Functionality is at the heart of this design, with the packaging containing five round Pu-erh tea bags, each intended for daily use throughout the workweek. This approach not only simplifies the tea-brewing process but also makes it as accessible and straightforward as preparing a cup of coffee. The design team has cleverly incorporated a mesh storage compartment within the package, allowing for effortless brewing on the go.

The choice of materials and production techniques further reflects the brand's commitment to quality and sustainability. The paper box construction ensures that the packaging is not only durable but also environmentally friendly. The combination of printing and foil stamping techniques adds a touch of luxury, elevating the overall aesthetic and tactile experience.

Shenzhen Banana Design Co. Ltd's dedication to research and understanding their target audience has paid off. By infusing traditional cultural elements into a modern illustration style, they have crafted a design that speaks to young consumers. The result is a product that not only stands out on the shelves but also encourages a new generation to embrace the ritual of tea drinking.

The "Lucky Forever Tea" packaging is a testament to the power of innovative design in bridging the gap between tradition and modernity. As a Bronze A' Design Award winner, it sets a benchmark for creativity and functionality in the world of packaging design. It is a shining example of how art, science, design, and technology can come together to enhance our daily lives and preserve cultural legacies for future generations.